Topic 11 (Analytics) deals with the quantitative aspects of this course. I explored different methods that we can use to see how our brand is perceived by the consumers. Because Facebook is the most important social media platform, I believe Facebook Insights is the instrument that every marketer should use.
Metrics are important in social media because they allow you to see how the campaign is performing almost in real time. For example, if it is not going anywhere, you don't have to through good money after bad and may need to rethink your strategy.
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