Topic 10 - Preventing and managing social media marketing mistakes

Topic 10 covered the prevention and management of social media marketing mistakes. It gave me the skills needed to implement systems that would allow a quick response to a brand attack, among other learning outcomes form this topic.
A brand attack is when social media users generate and spread bad publicity about your brand. To counter such an attack, it is necessary to (1) remove the bad comments from search engine results and (2) use social media to make the position of your company clear on the issue.