Topic 10 - Preventing and managing social media marketing mistakes

Topic 10 covered the prevention and management of social media marketing mistakes. It gave me the skills needed to implement systems that would allow a quick response to a brand attack, among other learning outcomes form this topic.
A brand attack is when social media users generate and spread bad publicity about your brand. To counter such an attack, it is necessary to (1) remove the bad comments from search engine results and (2) use social media to make the position of your company clear on the issue.

Topic 9 - Promoting social media marketing programs

When it comes to prompting your social media marketing program, the topic covered in this unit, no ideas can be too original or innovative. The more original it is the better.
However, I have learnt many standard ways to promote a social media campaign. One of such standard ways is to ask the visitors to your blog or social networking website page to let other people learn about this campaign. “Recommend to a friend ”feature is a must here. In addition, it is necessary to put some incentives in place to encourage people to use this feature. For example, you can offer group discounts, or discounts that would only become active when enough people express a wish to participate in the program. For instance, a clothing store wants to sell at least 100 discounted shirts every day. If not enough people will subscribe to this special, no shirts will be sold at all. This allows social media users to get in touch with their friends and ask them whether they would be interested in buying a shirt at a discount.