Topic 6 covered how to nurture a social community to build deeper relationships. Even before I knew that what people think about your brand matters. Thanks to this topic, however, I now know that is social media it is even more important, as bad or good publicity spread very quickly as people interact with one another on a daily basis.
I also found out that there are many ways it is possible to make sense of what the social community is thinking about your brand. For example, the easies thing to do would be to perform simple searches on Faceook on Twitter of you company’s brand name or its product names. The results that will come on top of hte search results page will beindicative of the general mood of the public with regards to your brand or products. For example, if you see that most feedback about your brand is positive than things are going well. However, negative feedback should analysed more carefully as you need to determined what members of the social community are complaining about and what it the cause of their dissatisfaction.
Given the opportunity, I’d like to provide the research tools that can help us better understand our clients, as provided in the topic:
Research Tools - there are hundreds of research tools, these are a few examples -
Klout (http://klout.com/): This site uses analytics to track the popularity and influence of Twitte users.
WeFollow ( http://wefollow.com/): This site lists the most popular people in various categories – basically who the influencers are in news, music etc.
Twellow ( http://www.twellow.com/): Twellow is a search directory of public Twitter accounts with categories and search functions that help you find people who may be relevant to you.
TwitterSheep ( http://twittersheep.com/): This site makes a tag cloud out of the biographies of your
Twitter followers. It’s a great way to gain some quick insight into who is interested in your brand.
Profile Management and Reporting Tools
Hootsuite (http://www.hootsuite.com/): Hootsuite allows you to manage multiple Twitter and
Facebook accounts from one place, and offers tracking for the tweets you send out – how many people clicked on them and when they were most popular.
Cotweet (http://cotweet.com/): Targeted to businesses, Cotweet lets multiple people manage the same account and schedule posts, as well as aiding tracking.
TweetDeck (http://www.tweetdeck.com/): Tweetdeck lets you manage multiple Social Media accounts from one interface.
TwitterCounter (http://twittercounter.com/): Provides statistics on Twitter profiles and use.
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