Topic 3 - Social technographics

Topic 3 was my favourite topic in the course because it gave me the main ideas of how social media marketing works. The most valuable learning outcome for me in this topic was the classification of different types of social media users into 6 types. The first type are inactives or people who do not participate in social media at all. Then there are spectators who use social media as if they were just surfing the Net, in other words they just read the content created by others. Joiners, another type, join online communities such as Facebook. Collectors bookmark websites and collect information for their own interest or gain. Critics, still another type of users of social media are active participants of blogs and forums, while creators are the main asset of social media platforms, they create new content, setting up blogs and websites.