Topic 1: Introduction to Social Media Marketing

Social media is among the most exciting things out there. Few courses can complete for being as trendy as Social Media Marketing. However, it is not its trendiness that makes me think it’s the coolest course in the world, it is its implications for my future.
I am a young person now and I expect social media marketing to be where future growth will lie. I believe this area of marketing is still underdeveloped now and more money can be found in it.

There are many characteristics of social media which make it a distinct field. Some of these are:

1-      Reliance on lists

2-      Sense of humor

3-      Medium length, not short and not long

4-      Catchy titles

These and other characteristics of social media show that it is not as formal as web 2.0, eMarketing, or word of mouth marketing. o it is more appealing for people. Examples are blogs and videos on social networks.

When dealing with social media channels, parents should control the behavior of children. They should make sure that they benefit to the best. It will work if there is good control from parents and satisfaction from children. Otherwise it will lead to negative results for both. So the idea is positive on the above mentioned conditions.

The advantage of reactance theory for marketers is that it allows them to involve humanities in their marketing. It ,makes them understand the customers more and thus satisfy their needs, which increases the sales. This can be for example in the idea of feedback from customers.